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Spiel Essen hits record 230,000 attendance as publishers report booming sales – but world’s biggest board game fair has reached its limit

02. November 2026 um 16:49

Spiel Essen has broken its visitor record for the fourth consecutive year by hitting a record 230,000 attendance – with publishers reporting bumper sales despite increasingly fierce competition for attention from more than 2,000 new releases.

The world’s largest board game fair once again sold out all four days this year, drawing 10,000 more visitors than in 2025 after expanding into an eighth exhibition hall and taking over the entirety of the Messe Essen exhibition centre – its home for over 40 years – for the first time.

Almost 1,000 exhibitors from 53 countries packed into the 2026 show – up 5% compared to last year – while the event’s floorspace grew to a record 81,200 sq m – larger than 15 American football fields.

The new record attendance continues a period of rapid growth for Spiel, which attracted 193,000 visitors in 2023, 204,000 in 2024 and 220,000 last year – the latter of which outstripped the show’s previous record attendance of 209,000 from just prior to the Covid-19 pandemic.

But that ability to squeeze in larger and larger crowds has now reached its limit, Merz Verlag managing director Carol Rapp confirmed to BoardGameWire, with any further growth set to come via new events and experiences rather than increased attendance or exhibition space.

She said, “It will stay at 230 [thousand]”, adding that although the show was technically below its “legal maximum” attendance, the current levels allowed for visitors to make their way around the already crowded show floor more easily.

A shortage of exhibition space, however, has already been a recurring problem for Merz Verlag – which has been forced to introduce waiting lists for prospective exhibitors in each of the last three years, despite repeatedly expanding the show.

Organisers had to repeatedly rearrange hall layouts ahead of the 2024 show in order to accommodate as many publishers as possible while keeping safe amounts of aisle space. Expanding out into Hall 7 last year failed to eliminate the problem, and despite another expansion into Hall 8 this year, all available stands were booked up ahead of the April 30 application deadline.

That leaves the organiser facing the prospect of turning away more prospective exhibitors in future years, with no further exhibition halls available to accommodate them.

BoardGameWire reported in March this year that Spiel organiser Merz Verlag had “no intention” of relocating the show away from Essen in order to continue its expansion, saying that the event would remain in its current home “for the foreseeable future”.

Rapp has now doubled down on that sentiment, saying, “We are well aware that we are pushing Messe Essen to its absolute limits. But to immediately dispel any rumors: A relocation is not on the table.

“Our focus now is on continuing to refine and develop Spiel at the Essen location in the coming years.”

Expanded Focus

That development had already been apparent in recent years, with Spiel beginning to break out from its long-time status as a game-buying fair and opportunity for business meetings by adding a series of new events.

They include introducing Games Workshop’s Golden Demon miniature-painting competition in 2024, running a world record-setting game of Catan – Connect with more than 1,100 people in 2025, and adding the TCG Awards and Warhammer 40,000 laser tag this year.

The organiser also launched Essen spielt! in 2026, a partnership with the city which brought gaming events to venues across Essen during the fair – and said it plans to develop the initiative further in 2027.

Other new developments for 2026 included a business matchmaking platform aimed at helping publishers, designers, retailers and other industry professionals find potential business partners and arrange meetings before arriving at the fair.

Rapp told BoardGameWire she was pleased with how this year’s expansion had worked out – particularly the addition of a new northern entrance, which noticeably helped spread visitors more effectively across the exhibition halls, and helped reduce the vast queues which have formed at the start of each day in previous years.

She added that the new Hall 8 had also exceeded expectations, despite initial uncertainty about how exhibitors would make use of the slightly unusually-shaped space.

US publisher Allplay took Spiel up on an offer to move into a central position in the new Hall 8 – and COO Joe Wiggins told BoardGameWire that shift had paid off handsomely, with sales up 40% compared to the previous year’s show, marking the publisher’s most successful Spiel to date.

He picked out Enchanted Ivy as one of its big hits of the show, saying demand for the 450 copies of the title it brought was “non-stop” until the game was sold out at 3pm on opening day.

Wiggins said sales were good across its portfolio, from light titles to heavier strategy games – adding that the new location right at the show’s main entrance meant visitors were far more likely to discover its booth.

That interest was capitalised upon by Allplay through its decision to run a large number of demo tables as part of its booth, with Wiggins saying seeing games in action had helped draw people in, even if they weren’t a “typical” Allplay customer.

German publisher Pegasus Spiele also reported stronger-than-expected sales, despite arriving at Essen with relatively conservative expectations.

Company co-CEO Karsten Esser told BoardGameWire on Friday afternoon that sales were already ahead of the equivalent point in 2025, even without the benefit of a single major award-winning release driving demand.

Pegasus brought more than 40 new releases to the event, and said the breadth of its portfolio had helped compensate for the absence of an obvious blockbuster title.

Other exhibitors BoardGameWire spoke to also reported substantial sales increases, while the consensus generally was that last year’s busy Friday, Saturday and Sunday were added to this year with a Thursday which felt like a return to pre-Covid crowds.

Spiel Squeeze

While most halls saw attendees flowing easily, if slowly, around them during the fair, the long and narrow Hall 3 once again proved the trickiest to get around – especially given the enormous queues which formed at several different booths during the show.

Chief among those were the queues at Spanish publisher Combo Games, which snaked along one whole end of the hall and out of the doors – creating a line Carol Rapp said was among the longest she had ever seen at the show.

Combo had benefitted from its new release Queen Alice, which combines elements of chess with eurogame mechanics and an Alice in Wonderland-inspired setting, being the ‘most-thumbed’ title on BoardGameGeek’s Spiel Essen preview – leading to a sea of attendees trying to reach the booth to get their hands on the game.

The queue for Queen Alice publisher Combo Games at Spiel Essen 2026, snaking out of Hall 3 and into the Galeria food court

Company co-founder Antonio Guillamó told BoardGameWire on the show floor that it had brought about 2,000 copies of the game to Essen, including stock earmarked for fulfilling Gamefound pledges, but had sold out by around lunchtime on Friday.

Demand was so intense that the Combo team was forced to concentrate purely on sales rather than demoing its games – and the huge buzz created other problems for the publisher.

Guillamó told BoardGameWire that Spiel had been “fighting” the publisher over the long queues, which ended up blocking access to other booths such as the nearby Dice Throne.

Rapp told BoardGameWire Spiel had provided advice on how to guide the queue to avoid it blocking other booths, as well as providing extra security from Messe Essen – which Combo had to pay for – to help manage the line.

The Combo Games team demoing and selling some of their other titles after Queen Alice had sold out

She said, “They had one of the hottest titles of the show, and nobody can plan for that. I get that, and the team gets that. But if the crowd waiting to buy is turning into a safety issue, then we have to do something.”

Rapp said her team was always “counting the seconds on the first day” to find out where the biggest queues were emerging, in order to step in quickly and help prevent any blockages.

She added that another blockage at the 2026 event had arisen at Pegasus Spiele, with large groups of people congregating by the booth after buying their games – saying that Pegasus was told to fix the issue or their booth would be closed. That problem was sorted the next morning by introducing a guard rail, she said.

Rapp said in an interview with German board game channel Brettspiel-Kollektiv that one exhibitor had repeatedly ignored instructions intended to keep queues under control, leading organisers to prohibit further sales for the remainder of the day. The publisher involved was not identified.

She stressed to BoardGameWire that managing congestion was essential to keeping the event safe and enjoyable, particularly as the number of visitors and exhibitors continued to grow.

“As long as the people are moving, everything is fine,” she said. “As soon as you have a block, a cluster or whatever, in the aisles, and it’s taking too long, people will go crazy.”

The pressure of accommodating record numbers at Spiel also extended beyond the exhibition halls, with severe crowding on Essen’s public transport system each morning in the run-up to the show opening.

Standing Out

The growing scale of Spiel has also brought fresh challenges for publishers trying to stand out among the thousands of games competing for attention.

This year’s 2,012 new releases represented another increase on the prior record, with the volume of new titles becoming a significant consideration for companies deciding when and how to launch their games.

The head of one large board game publisher who spoke to BoardGameWire at the show suggested that while smaller publishers often needed the exposure provided by major events such as Spiel, the rising competition on site might make it more beneficial for them to spread releases more evenly through the year.

He argued that publishers should consider whether launching at a quieter time of year might make it easier for their games to attract attention – particularly given that consumers were increasingly buying board games year round rather than concentrating their purchases around Christmas.

The challenge was echoed by other industry figures at the event, who described an increasingly crowded market in which the quality of new games continued to improve, but with individual releases potentially struggling to establish themselves.

Value Judgement

For publishers, however, Spiel’s value continues to extend well beyond the opportunity to sell games directly to consumers – something especially crucial given the high cost of running even a small booth at the event.

While the base cost of the smallest booth option – 15 sq m – comes in at about €1,500, that figure can easily balloon to several thousand euros after adding mandatory charges for booth partitions, waste disposal, and the cost of transporting, paying for and accommodating even tiny numbers of booth staff.

Pandasaurus Games told BoardGameWire ahead of the event that it had heavily downsized its Spiel Essen booth this year, having previously spent more than €50,000 ($57,000) attending Spiel with its larger setup.

The US publisher shifted to using European Player Network, Asmodee‘s specialist English-language sales and distribution operation in the region, to handle its stock and sales at the giant German show this year – removing the need for Pandasaurus to transport and store hundreds of games, staff its own retail operation and devote much of its booth to selling them.

Pandasaurus CEO Nathan McNair estimated to BoardGameWire that the costs under its current model would fall between $20,000 and $25,000, with the expectation of selling similar numbers of games under the new setup.

Archona Games, the publisher of titles including Small Star Empires and Pest, told BoardGameWire at the event, “Our focus here isn’t the sales so much. It’s always nice to sell, and I mean, I’d love to have the success of some of the other currently hot games out there – I wouldn’t say no!

“But I think for us, the strategic sort of part of it is really what we do with our community as well as our partners.”

They said in-show meetings with potential partners had already created promising opportunities for 2027, and added that demoing games, gathering feedback and building customer relationships were all key reasons for attending the fair.

French publisher IELLO’s large booth and demo area at Spiel Essen 2026

IELLO communications manager Roger Anthony-Gerroldt told BoardGameWire at the show that it had brought six staff dedicated to scouting new games and localisation opportunities, with three project managers seeking new designs for its main catalogue, two looking for titles to bring to the French market, and another representing its children’s games brand Loki.

He told BoardGameWire the team spent much of the event moving between meetings with designers and publishers, hoping to discover games capable of becoming long-term commercial successes.

He said, “They just take meetup after meetup after meetup, and they look at a lot of designs, and they hope that they find the diamond that will take the place in the market and stay here.”

But he acknowledged that identifying those potential hits was increasingly difficult, with IELLO typically finding only one or two games each year that met its ambitions – and some promising projects ultimately failing to make it into the company’s catalogue.

That challenge has become more pronounced as the number of new releases continues to grow, Anthony-Gerroldt said, with even successful titles increasingly struggling to maintain sales beyond their first year or two.

Ukrainian publisher Boardova, meanwhile, described its first experience running a booth at Spiel as a valuable opportunity for promoting its games and building relationships – while stressing that the costs of attending meant the event should be viewed as a wider marketing investment rather than simply a sales opportunity.

Pegasus Spiele co-CEO Karsten Esser

Pegasus Spiele co-CEO Karsten Esser told BoardGameWire that direct sales at Spiel remained an important part of covering the company’s costs of attending, saying, “Well, to be honest, we run the company because we want to earn money. Of course, we love games, but we are also interested in earning money. I have to say, therefore, yes – the number of games that we sell here do matter, and they help us to break even. And maybe we can even reach a surplus. We will see.”

But he added that the longer-term value of the fair came from the market intelligence it provided, particularly the opportunity to gauge consumer demand across the company’s new releases, and identify which titles might become future commercial successes.

AI Divide

The ongoing debate over the use of generative AI in tabletop gaming was also visible at this year’s Spiel, with an anti-AI sign campaign from Neon Hope publisher Hopeful Games taking place, while some publishers and accessories sellers were clearly making use of generative AI for their artwork.

AI-Free signs at the Press Preview event at Spiel Essen 2026

Spiel organiser Merz Verlag has yet to introduce restrictions on exhibitors using AI-generated artwork, in contrast to several other major tabletop conventions which have adopted explicit policies in the past year.

UK Games Expo introduced a strict AI policy several weeks ago, prohibiting exhibitors from displaying or selling products created wholly or substantially using generative AI, while PAX Unplugged bans the sale of products incorporating substantial AI-generated content.

Origins Game Fair also requires products sold or distributed at the event to be created by human artists and creators. Gen Con, meanwhile, prohibits AI-generated imagery in its Art Show, although it has not introduced an equivalent general ban for exhibitors.

The issue has particular significance for Spiel, which faced widespread criticism in 2023 after using AI-generated illustrations on its official tickets, posters and app.

Merz Verlag subsequently abandoned AI-generated artwork for its 2024 marketing campaign, citing criticism from industry professionals and consumers, alongside continuing legal uncertainty around the technology.

Rapp told BoardGameWire at the time that the organiser had reconsidered its approach following the backlash, but did not believe it was Spiel’s place to make decisions about the wider industry’s use of AI.

The absence of a general exhibitor ban three years later leaves Spiel as an outlier among the major tabletop game conventions.

BoardGameWire contacted Merz Verlag in September with a series of questions about whether the show planned to follow suit with its own AI policy, but was told by a spokesperson that the topic was too wide ranging to be able to address while preparations for this year’s event were taking place.

Future Plans

With its exhibition halls full and visitor numbers now capped, Spiel’s organisers face the challenge of finding new ways to develop the event without increasing its physical footprint.

Rapp told BoardGameWire during the show that Merz Verlag was still exploring what that might look like, with the company due to hold its annual planning workshop this month.

“Maybe it’s focusing more on events, like you said, or celebrating the industry. I don’t know yet, but we will have some good stuff coming up next year,” Rapp said.

Spiel Essen 2027 is scheduled to take place from October 21 to 24.

The post Spiel Essen hits record 230,000 attendance as publishers report booming sales – but world’s biggest board game fair has reached its limit first appeared on .

Essen SPIEL 2026: Most Anticipated Board Games

18. Oktober 2026 um 17:41

You say „board game fair“, I say “SPIEL” at Essen. It’s the Mecca for the tabletop gaming faithful. Four days of playing, trying, and buying. 220,000+ visitors. I’ve been there a few times over the last years for two days each and found it an intensive board game experience. I won’t be able to make it this year (my colleague’s vacation takes precedence because apparently “my sister is getting married” trumps “there’s a large board game fair”).

As always, this is not meant as a „must buy“ list or whatever other consumptionist term some people use. There are no musts in buying. And there are no musts in attending board game fairs or conventions – obviously those can come as pretty big expenses for travel and accommodation. Bottom line: No musts. You do you.

If you want to read more posts on which exciting new games are coming up, especially from the historical gaming sphere, I strongly recommend you subscribe to the blog: All new posts in your inbox right when they go live!

Without further ado, on to the games! They are sorted by location on the fairgrounds.

©Guntower Games.

Hall 2, booth E311: CARTA IMPERIA: Rise of Rome (Mike Ibeji, Guntower Games)

1-6 players, 60-180 minutes, for sale, MSRP: 90.00 €, price at the fair: 65.00 €

I’m a sucker for anything Ancient Roman, and if it is a board game, all the better. CARTA IMPERIA takes a long-view approach to the Republic, which spreads out in front of the players with new provinces being brought into the Roman orbit over the course of generations. Everyone tries to advance the standing of their family and gain as much auctoritas and prestige, as many governorships and legions as possible. Trying to go it alone will probably not get you far – you need the support from others to come out on the victorious side in a struggle, and as the game treats basically everything as a tradeable resource – all the way to prestige, which is a direct measure of victory points – the table talk will be raucous. Consequently, while there are solo and two-player modes, CARTA IMPERIA will be at its best with three and more players.

You can buy the game at the fair at a steep discount – 65.00 € instead of the regular 90.00 €.

©Salt & Pepper Games.

Hall 3, booth A400: The Book Women (Daniel Bernal/Eugeni Castaño, Salt & Pepper Games)

1-4 players, 60-120 minutes, demo

Ever heard of the “Book Women”, the Great Depression-era scheme to provide books to rural Eastern Kentucky? Yeah, neither had I. That’s the great thing about historical board games – they can broaden your horizons and help you make new discoveries.

Anyway, the idea of the scheme – formally known as the “Pack Horse Library Project” was that if people couldn’t come to libraries, the libraries needed to come to them. Franklin D. Roosevelt’s Works Progress Administration hired a few hundred enterprising women who then toured small communities in the Appalachians on horseback, their saddlebags laden with books. In my humble opinion, that’s the coolest job anyone could have.

Almost as cool is to traverse a modular game board with your books, delivering them to their readers, and building local libraries. Try out the game at the Salt & Pepper Games booth!

©GMT Games.

Hall 3, booth Q200: Twilight Struggle: 20th Anniversary Edition (Ananda Gupta/Jason Matthews, GMT Games)

2 players, 90-180 minutes, for sale, MSRP: 99.00 €, price at the fair: 89.00 €

It’d be a bit of a stretch to call Twilight Struggle a new game. This 20th Anniversary Edition will not invent the wheel anew, but it’s a beautiful rendering of a true modern classic, and compared to previous editions, a few extra goodies have been added. If you don’t have the game yet but have always been curious what the hype is about, now’s a great moment. And even if all your Twilight Struggle needs are met (except for the obsessive need to play the game again and again), I still counsel you to step by at the Sound of Drums booth where it is sold: Designer Jason Matthews, the legend himself, will be available to sign your copy (or another game of his, I guess. Or a t-shirt. Or a napkin. Maybe don’t put contracts in front of him).

Jason will be at the booth at the following times:

  • Thursday, Oct 22: 11am – 12pm; 2pm – 3pm
  • Friday, Oct 23: 11am – 12pm, 2pm – 3pm, 4pm – 5pm
  • Saturday, Oct 24: 11am – 12pm, 2pm – 3pm, 4pm – 5pm
  • Sunday, Oct 25: 10:30am – 11:30am

There won’t be a ton of copies of the Twilight Struggle 20th Anniversary Edition for sale, so if you want one, make sure you make it to the Sound of Drums booth early! You’ll get a great deal – not only will Jason sign it, but you’ll also be able to buy it for 89.00 € instead of the regular 99.00 €.

©Humming Games.

Hall 8, booth D315: Mission Amazonia (Markus Lehmann, Humming Games)

2-4 players, 40-60 minutes, for sale, MSRP: 55.00 €, price at the fair: 49.00 €

The Amazon rainforest holds ample amounts of both promise and concern: Promise, because of its unrivalled biodiversity and its potential to act as the earth’s largest natural carbon sink; concern, because both are being destroyed by the economic exploitation of the region. This is where players come in for Amazonia: They form a team of scientists, rangers, and activists to protect the animals and plants from poaching, illegal timber felling, and other environmental threats in the three Brazilian states (each with its own game board) of Amazonas, Rondônia, and Pará.The individual missions of this cooperative game can be played as one-shots or linked to form a campaign.

You can buy the game at the fair at a little discount – 49.00 € instead of the regular 55.00 €. There are English and German copies, as the German print run is larger, I advise you get to the Humming Games booth early if you want an English copy!

What are the games you are anticipating most eagerly? Let me know in the comments!

Spiel Essen 2026: This year’s best talks and panels for board game industry professionals

13. Oktober 2026 um 17:04

The global tabletop gaming industry descends on Germany once again next week for the world’s biggest board game fair, Spiel Essen – bringing together thousands of publishers, designers, distributors, retailers and other industry professionals for four packed days of new releases and networking.

This year’s SPIEL.talks programme of panel discussions will be on the main show floor for the second year running, with sessions in Hall 4 covering everything from artificial intelligence and game localisation to emerging tabletop markets, careers in the industry and the process of bringing a board game from prototype to store shelves around the world.

BoardGameWire has rounded up some of the most interesting-looking sessions for current and aspiring tabletop game industry professionals from across the four days.

Thursday, October 22

Your World, Your Rules, Your AI: Why It Should Come From Europe (German)

11:10am – 11:50am

HillcrownAI founder Oliver Mauckner lays out why he thinks artificial intelligence could be used to support tabletop gaming without replacing the physical experience – from interactive rulebooks capable of answering questions in seconds to tools for introducing new players and expanding game worlds. He will also discuss the potential benefits of publishers retaining control over their own AI systems, including technology hosted on European servers and trained to respond using official game rules rather than generating potentially inaccurate information.

Discovering Careers in Tabletop Game Industry (English)

11:50am – 12:20pm

GAMA vice president and Critical Role integrated marketing manager Ross Thompson explores the wide range of careers available in tabletop gaming beyond game design and marketing, drawing on 17 years of industry experience. Thompson, who also helps run the Tabletop Game Jobs Facebook group, returns to the SPIEL.talks stage after delivering a similar session last year.

Why Translation is not Localization (yet) and Where AI Can Help (English)

12:20pm – 1:10pm

Former Asmodee localisation head Sebastian Rapp joins a panel of experienced board game translators and localisation specialists to discuss the challenges of bringing games to international markets, from adapting rules and cultural references to the growing use of AI in translation. The panel will explore the pitfalls of localization, the need for cultural adaptation in the process, and why translation alone does not equal localization.

Media Literacy & Editorial Policy in the Boardgaming World (English)

1:10pm – 1:40pm

Board game podcaster Kenny Katayama examines some of the thornier issues surrounding tabletop gaming media, including paid partnerships, review copies, bias, AI disclosure and politics in the hobby. The session will explore how publishers, reviewers, influencers and audiences can navigate an increasingly complex media landscape, following several controversies over the past two years.

50 Years of Board Game Designer Networks – A Data Analysis (German)

2:40pm – 3:10pm

Social scientist and board game critic Johannes Blumenberg presents the findings of a study examining 50 years of board game designer networks, drawing on BoardGameGeek data covering more than 132,000 games and almost 60,000 designers. His research found that women have accounted for just 9% to 10% of board game designers since around 2020, and examines how differences in professional networks and collaboration patterns could help explain persistent gender inequalities in the industry.

Why India is the World’s Next Big Tabletop Market (English)

5:00pm – 5:30pm

Phalgun Polepalli, co-founder of Indian tabletop convention TTOX, explores the potential for the country to become a major growth market for board games, highlighting its young population, rising disposable incomes and growing gaming communities. He will discuss consumer behaviour, gaps in the country’s retail infrastructure, localisation challenges and what international publishers often misunderstand about the Indian market.

Board Games Insider… We Make You… The Insider! (English)

5:30pm – 6:30pm

Spiel Essen managing director Carol Rapp joins industry veterans Ignacy Trzewiczek of Portal Games, former Stronghold Games president Stephen Buonocore and Corey Thompson for a special live edition of the Board Games Insider podcast. The session promises a look behind the scenes of the world’s biggest board game fair, drawing on Rapp’s experience running SPIEL and her previous senior roles at Kosmos and Asmodee.

Friday, October 23

Game Studies – Why Is It Needed as an Independent Academic Discipline? (German)

12:10pm – 12:40pm

Institute for Ludology director and German Society for Game Studies board member Jens Junge explores the case for establishing game studies as an independent academic discipline, and what greater recognition of games in education and cultural policy could mean for the tabletop industry. Junge, who has worked in the board game sector since 1984, will discuss the newly founded German Society for Game Studies and its efforts to raise the profile of games in academic research and public policy.

Teaching Game Design: What We Know and Where We’re Going (English)

6pm – 6:30pm

NYU Game Center associate professor Basil Lim and TU Dublin lecturer John Healy explore how game design education is evolving to prepare the next generation of designers for an industry being reshaped by technological advances and changing demographics. The session will examine how universities can balance practical industry skills with creative and critical thinking, and how teaching across both analog and digital games can equip aspiring designers for careers in an increasingly interconnected industry.

Saturday, October 24

From Player to Leader: Building a Career in Tabletop Through Community (English)

12:20pm – 12:50pm

A panel of senior industry executives including Asmodee US commercial distribution head Julien Sharp, former Funko Games and Moose Toys executive Deirdre Cross, and ACD Distribution marketing director Danni Loe explore how networking, mentorship and professional communities can help build careers in tabletop gaming. The discussion, organised around Women in Toys, Licensing & Entertainment, will examine how professional relationships have helped shape the panellists’ paths into industry leadership.

From Prototype to Store Shelf — How a Concept Makes Its Way Through a Global Studio (English)

3:50pm – 4:50pm

Designers from major tabletop publishers including Asmodee studios Zygomatic and Libellud, LEGO board game partner Dotted Games and Star Wars: Unlimited developer Fantasy Flight Games explore what happens after a game prototype is accepted by a publisher. The panel, which also features prolific freelance designer Matthew Dunstan, will examine why promising designs get rejected, how games change during development and the challenges of preparing a title for release in 15 languages.

No Extra Lives Needed; Inclusion by Design (English)

5:20pm – 5:50pm

Blood on the Clocktower creator and Pandemonium Institute CEO Steven Medway explores how board game design choices can make games more inclusive and encourage players to return. Drawing on his experience developing the hit social deduction game, Medway will discuss how components, rules, strategies, artwork and presentation can help create welcoming social experiences without making inclusivity feel like an overt design feature.

Sunday, October 25

Analog Meets Digital: What Connects Games and What They Can Learn From Each Other (German)

2:10pm – 3pm

Spiel Essen managing director Carol Rapp and Ubisoft Europe head Ralf Wirsing lead a panel exploring the similarities and differences between board games and video games, and what the two industries can learn from each other. Joined by game researcher Jens Junge and Darmstadt University of Applied Sciences professor Stephan Jacob, the discussion will examine differences in game design, business models and player experiences, as well as the opportunities emerging from hybrid games and closer collaboration between the analog and digital sectors.

The full schedule of panels, which run from Thursday 22 to Sunday 25 October, is available here.

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Vietnam’s Road to Essen board game design contest back for second year, with longer runway aimed at turning publisher interest into deals

24. August 2026 um 13:23

Road to Essen, a competition designed to showcase Vietnam’s burgeoning tabletop design scene at the world’s biggest board game fair, has returned for its second year – with organisers changing things up in the hope of helping turn publisher interest into commercial deals.

The contest was launched last year by Vietnamese board game publisher Everjoy Publishing and its global arm Everjoy Global, in an attempt to help designs from Vietnamese creators break out internationally.

Entrants receive access to workshops and playtesting, while later-stage contestants receive mentoring and jury feedback, with selected games ultimately presented to the international industry at the giant Spiel Essen board game fair in Germany.

Thinh LeHuu’s co-operative card game July, themed around Vietnam’s seventh lunar month and its Hungry Ghost festival, was named the inaugural champion last year from about 160 entries – winning over a judging panel that included Cascadia designer Randy Flynn with its “clever gameplay, polished design and cultural message”.

The 2026 competition is now under way with a theme of ‘Vietnamese Culture’, encouraging designers to draw on areas including the country’s history, legends, beliefs, festivals, folk arts, cuisine, crafts and architecture.

Rulebook cover for July, designed by Thinh LeHuu

But there is a significant change to the timetable this time around: rather than taking the winner to Spiel just weeks after the competition concludes, organisers have scheduled their next international showcase for Spiel Essen 2027.

Claire Ton, head of the organising committee for Road to Essen 2026, told BoardGameWire, “It’s a deliberate decision to give the work its best possible shot.

“A winner chosen in late 2026 can’t have a polished, publisher‑ready game on the Essen floor a few weeks later – and a rushed debut serves the designer least of all.

“Aiming this edition at SPIEL 2027 gives the winning team close to a full year to develop the game, act on the judges’ feedback, line up a publishing or distribution partner, and arrive ready to actually do business.

“It also lets us plan the Vietnamese presence at the fair properly. Getting a Vietnamese game to Essen was never really the goal – getting it there ready to sell is.”

The extra development period addresses one of the main barriers Road to Essen was created to tackle: getting games from Vietnam’s rapidly-growing community of local designers into a form that can be presented effectively to publishers and distributors outside the country.

Everjoy Global co-founder and CEO Ionah Nguyen told BoardGameWire in 2025 that Vietnam had experienced a roughly 400% increase in locally-designed games entering its market in just two years – but said designers continued to face a lack of international publishing and distribution connections, language differences, unfamiliarity with global supply chains and the cost of attending overseas shows.

Almost a year later, Ton told BoardGameWire, “The first edition did exactly what a first edition should: it put Vietnamese design in front of the world and proved there’s real appetite for it.

“We brought the games to SPIEL Essen 2025 and the response was genuinely exciting – our winning title, July, drew particular attention.

“That interest is now powering the next stage. Most of our finalists are deep in development, sharpening their games with everything they took from our international judges and from the fair floor.

“We’re building deliberately for lasting outcomes rather than quick headlines – the first publishing deals to come out of Road to Essen should be the right ones, and we’d rather bring a title to market ready to succeed than rush it out early.

“There’s a lot moving beneath the surface, and the next year is where it starts to show.”

Ton added, “We’re in the relationship‑building phase, and it’s an encouraging one. A lot of conversations were sparked at Essen – publishers wanting to understand the scene, see what’s emerging from Vietnam, and stay close to what comes next.

Thinh LeHuu collects his champion award at the Road to Essen competition in 2025

“What’s promising is that this feels less like one‑off interest in a single title and more like the early groundwork of lasting partnerships, which is exactly what a young design ecosystem needs to grow.

“The titles generating the most conversation share a clear profile: culturally distinctive, visually striking, and easy to pick up and play. Our focus this year is turning that momentum into concrete meetings and, ultimately, deals.”

That intermediary role directly addresses one of the problems Nguyen identified when Road to Essen launched: many Vietnamese designers lacked direct connections to international publishers and distributors.

She told BoardGameWire last year, “There’s no shortage of creativity in Vietnam. What we lack are bridges.”

But there are signs outside the competition that Vietnamese designers are beginning to find international publishing routes.

Vietnamese designer Huy Pham’s Yotei has been picked up by Rebirth publisher Mighty Boards, which launched a Kickstarter for the game in April before demoing it at Gen Con this summer.

Mighty Boards edition of Yotei, designed by Huy Pham

Meanwhile Bunny 100 – designed by Hoang Vo and originally published by Everjoy Publishing – has secured a European release through Italian publisher DV Games.

Those developments come as designers elsewhere in Asia have had a striking 12 months in achieving recognition in the European market.

Japanese designer Hisashi Hayashi’s Bomb Busters won the Spiel des Jahres in 2025, while Indonesian designer Martin Ang’s JinxO – published as Dito! in Germany by Game Factory – scooped the award this year, becoming the first Southeast Asian-designed game to win the prize.

Ton said Vietnamese games’ biggest sales numbers nevertheless remain overwhelmingly driven by the country’s domestic market rather than exports, telling BoardGameWire research suggested Vietnam’s board game market reached about $100m last year at a roughly 10% growth rate.

She said, “Importantly, more of that is original Vietnamese design rather than imports, supported by a fast‑growing creator community and better retail distribution.”

Several Vietnamese-designed games are now reporting sales in the tens or hundreds of thousands of copies – like Bunny 100, Zodiac Rush and Galactic Super Beasts – thanks to the snowballing domestic market.

Ton told BoardGameWire, “The vast majority of those numbers come from Vietnam itself – and I’d argue that’s the most important part of the story, not a limitation.

“It proves there’s a large, real domestic market here: a home audience big enough to make original Vietnamese design commercially viable on its own. That’s the foundation everything else is built on.

“Export is the newer chapter – Bunny 100 into Europe through DV Games and across several Asian markets – and it’s growing, but the headline sales figures today are a signal of domestic strength first.”

This year’s contest will have an overall prize pool of about 500 million Vietnamese Dong – roughly $20,000 – split between the winner and a set of other award finalists.

They include awards for fan favourite board game, best visual design, most innovative board games, the game with most commercial potential, and best cultural representation – as well as categories for best junior creator (aged six to 15) and outstanding teen designer (ages 15 to 18).

The submission period for this year’s awards end on November 15, with the grand prize winner receiving full sponsorship to attend Spiel Essen 2027, along with an exclusive publishing opportunity with Everjoy Publishing.

The post Vietnam’s Road to Essen board game design contest back for second year, with longer runway aimed at turning publisher interest into deals first appeared on .

Spiel doch! Friedrichshafen 2026

28. Juni 2026 um 17:57

I’ve said it before, I’ll say it again: Small local board game fairs and conventions are great. You get board gaming fun in a manageable dose of one day, without long trips and expensive accommodation. In many cases, they’re also not quite as full – which means no waiting times and instead just 100% of the good stuff. In that spirit, I attended Spiel doch! in Friedrichshafen (Germany). Here’s how it went.

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Spiel doch! [Just play!/Why don’t you play?] is a new-ish affair: Its western German original was first held in 2015 in Duisburg (and has since moved to Dortmund). It has branched out to the south in 2023 (Friedrichshafen). The name of the fair also indicates who the target audience is – casual gamers who might not have sold their soul to board gaming entirely (yet). That means the focus is on playing – a good part of the fair grounds is dedicated to tables at which you can play ganes (either your purchases r copies from their ample library of games (which you get to check out for free).

Ever saw the Night Witches fight Louis XIV’s musketeers? – Now you can!

Of course, there are also opportunities for publishers and local board game stores to present their goods (and even some new designs). There’s a lot of variety between the sellers – some focus on the bestsellers, others have a more eclectic collection where you might find a rarer gem. For example, I got a copy of A Battle Through History (Erik Burigo/Pär Sundström/Marco Valtriani, Pegasus) as a gift for a friend who is a big Sabaton fan.

Dice, dice in all colors of the rainbow.

In addition to the games, you’ll also find a lot of board game accessories and other items of interest to the nerdy crowd drawn by a board game fair.

Some great pins to wear for game night!

As said, though, the heart of the fair is the big free play area. We had the chance to give Dungeon Legends (Przemek Wojtkowiak, Rebel Studio) a try: Our team of knight, scout, and smith cleared the underground of monsters, kept the castle safe, and eventually extinguished the fire which was the main challenge of our legend.

The bluish hue of the game mat makes the orange fires which we had to fight in our legend pop even more. Great visual design!

We enjoyed the straightforward deck building and the visual style of the game – but I must say that learning the rules was a bit of a challenge. Whose idea was it to list the actions you can take in the middle of the rule book and then describe how you perform them in an icon overview on the second-to-last-page of the scenario book?

The best thing about Spiel doch!, however, may be that it goes beyond buying and playing games, as two particular highlights for me attest: The booth of the European Society of Game Collectors presents rare games through the ages – this year, all of them aerospace-themed.

Some older aerospace-themed games. The one in the left foreground was co-funded by the German Research and Testing Agency for Flight and Space Flight.

And the Fondation Suisse de Déminage (Swiss Foundation for Demining) sells donated board games at reasonable prices with all proceeds going to demining efforts in Ukraine. I picked up a copy of Versailles 1919 (Geoff Engelstein/Mark Herman, GMT Games) – sunflower table mats not included in the game.

Have you been to any cool local fairs or conventions recently? – Let me know in the comments!

Süddeutsche Spielemesse 2025

30. November 2025 um 15:52

Before the fall fair and convention circuit is coming to an end, I had the opportunity to attend Süddeutsche Spielemesse (Southern German Game Fair) in Stuttgart. As when I went last time, it was a pleasant, laid-back experience.

The game fair is part of a conglomerate of hobby and leisure related fairs which are all held over the same long weekend in neighboring fair halls. As the ticket covers all fairs, you are free to explore everything. That’s great if you go as a group or family with differing interests: Your creative-minded daughter can get all inspired at the arts & crafts fair, your animal-loving son will try to make friends with the cats, rabbits, and camels at the animal fair, your gourmet spouse samples their way through the food fair, and then everybody meets at the game fair because you all love board games. Right?

These folks will go to the board game fair later and play Camel Up.

With that setup, Süddeutsche Spielemesse’s target audience is broad, from the hobbyist to the very casual gamer. Consequently, you’ll find a lot of games outside of the hobby board game niche – from classics like chess and go over sports games to role-playing games. The exhibitors are usually either vendors (game test opportunities are rare), clubs looking for new members (like many of the role-playing clubs), or, my favorite, the big gaming island run in the middle where you can just borrow a game and play it free of charge which gives Süddeutsche Spielemesse a certain convention feel.

At this point, it is tradition that the gaming island remains open until 10pm on Friday, allowing for a beautiful evening of gaming. I met with a friend there and we played three different two-player games:

Rival Cities (Andreas Steding, Pegasus)

Northern German cities Hamburg and Altona try to outdo each other – yet while the usual victory point collecting occurs, these only matter if the game runs its full seven rounds. And it is much more likely that one of the cities will decisively outdo the other in one of the four areas of competition (alliances, ships, lawsuits, and prestige) and score an instant victory. With such a plethora of instant victory conditions, you will always feel the thrill of chasing one yourself and being threatened with another by your opponent.

Yes, that’s a concrete floor… all tables were taken already. I report that I am still young and springy enough for this kind of gaming (at least for 45 minutes).

In our game, we both started conservatively, getting a little bit of everything. Then my friend made a play for the alliances and was only one of them short of victory… but I could stave off defeat and counter-punch with ship dominance. I guess more experienced players would be at each other’s throat from the get-go which should make for exciting gaming and high replayability (at a very moderate complexity).

Solstis (Bruno Cathala/Corentin Lebral, Frosted Games)

Two players chart their path up a mountain built from a shared supply of tiles, each of which has a unique combination of a color (indicating its row) and number (indicating its file). Thus, you always know that a tile you took cannot be accessed by your opponent – and vice versa. This kind of very abstract game with almost-perfect information is usually not up my alley, and Solstis proved no different. We were both unenthused by its mix of logical planning and high randomness in the rare case of placing a nature spirit. However, each play only took 10 minutes, so we didn’t spend much time to gain the valuable knowledge of what’s not our jam.

Table time! That’s a pretty solid path up the mountain, and you can see a lot of nature spirits in the middle – but one of them (the red one) is the evil spirit of vengeance.

Agent Avenue (Christian Kudahl/Laura Kudahl, Nerdlab Games)

Maybe our highlight of the fair: Agent Avenue pits its two players against each other as retired secret agents trying to catch each other. To unveil the other’s identity, they enlist their suburban neighbors, all of which are anthropomorphic animals, from daredevil wolves over codebreaker owls to double agent vixens. The recruitment comes by “I cut, you choose” – but as one of the two cards the active player offers to their opponent is face-up, the other face-down, there is a spy-appropriate amount of bluffing and deduction. Pair this with a varied, but not overwhelming amount of instant victory/defeat conditions and card effects, and you have a light, but tense contest which resolves in no time at all (we played three times in 40 minutes).

My green figurine is being pursued by the blue one. So far, my crew of agents is decidedly sub-par – the double agent on the left is only effective when you have two of them (numbers on the left), the sentinel on the right also kicks in at two and three, whereas the daredevil in the middle will lose you the game once you collect three of them.

Any games of these that sound like your cup of tea? Have you attended any cool local conventions or fairs recently? Let me know in the comments!

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