Magic: The Gathering‘s record-breaking growth continues despite a surge of high-profile competitors, with the TCG soaring past $500m in quarterly revenues for the first time in its 33-year history.

The veteran card game has been on a tear over the past four years, evolving from parent company Hasbro‘s first $1bn-brand into the toy and entertainment giant’s primary source of growth.

That powerful rise has been built upon the already hugely popular TCG’s expansion into licensed crossovers through its Universes Beyond line since 2021, which has seen it bring out sets for franchises including The Lord of The Rings, Final Fantasy and Avatar: The Last Airbender.

The game’s success now underpins Hasbro’s fortunes, with Magic’s strong performance repeatedly leading the line in the company’s quarterly results – as well as offsetting underperformance in other parts of the business.

Magic’s revenue grew 32% in Q2 of this year compared to the same period in 2025 according to Hasbro’s latest results report, reaching a record $545m on the back of strong sales of Secrets of Strixhaven and Marvel Super Heroes – the latter of which the company described as a “record-breaking debut”.

That result means Magic alone outstripped Hasbro’s entire consumer products segment – which includes Nerf guns, Transformers and Peppa Pig toys – which recorded revenues of $463m in the same period, up 5% year-on-year.

The consumer products segment made an operating loss of about $14.5m in Q2, compared to an operating profit of $270m from Wizards of the Coast, the business arm which includes Magic, Dungeons & Dragons and its digital games such as Monopoly Go!.

Hasbro ascribed the consumer products losses to “incremental tariff expense, entertainment-related mix shifts, and normal seasonality”, as well as the fallout from a cyberattack in March which saw unspecified parties gain unauthorized access to its network.

The company said the cyberattack reduced second-quarter revenue by an estimated $25m while generating $11m in direct costs as order processing, shipping and invoicing were disrupted, particularly on the consumer products side. Hasbro said those operations had now returned to normal, although it expects to incur additional costs related to the incident in future periods.

Hasbro CEO Chris Cocks said in the results report, “With strong indications for our remaining releases and line of sight to continued growth in 2027, the Magic flywheel is firing on all cylinders.”

Wizards revenue was also up 27% across the first six months of 2026, with Magic revenue climbing 34% thanks to continued growth across tabletop and digital products, Universes Beyond releases, Secret Lair products and back catalogue sales.

That continued growth comes despite the emergence of several high-profile challengers in the trading card game market over the past few years, including Disney Lorcana, Star Wars: Unlimited, Altered, Flesh and Blood and One Piece Card Game – as well as the ongoing power of fellow TCG veterans Pokémon and Yu-Gi-Oh!.

Magic’s performance was strong enough for Hasbro to increase its full-year guidance, with the company now expecting total revenue growth of between 5% and 7%, up from its previous forecast of 3% to 5%.

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Der US-Spielwarenkonzern Hasbro hat seinen Bericht zum ersten Quartal 2026 nach einem Cyberangriff um knapp einen Monat verschoben. Trotz der Verzögerung rechnet das Unternehmen mit einem Umsatz von bis zu 985 Millionen US-Dollar, getragen vor allem von der anhaltenden Stärke des Sammelkartenspiels Magic: The Gathering. Den vollständigen Quartalsbericht will Hasbro nun am 20. Mai vorlegen.

Cyberangriff und vorläufige Q1-Zahlen

Hasbro identifizierte am 28. März einen unautorisierten Zugriff auf das Unternehmensnetzwerk. Nach eigenen Angaben gilt der Vorfall mittlerweile als eingedämmt. Die Auslieferung und der Veröffentlichungsrhythmus von Magic seien davon nicht betroffen gewesen.

Für das erste Quartal erwartet das Unternehmen einen Umsatz zwischen 970 und 985 Millionen US-Dollar, ein Plus von 9 bis 11 Prozent gegenüber dem Vorjahreszeitraum. Der operative Gewinn soll bei 235 bis 245 Millionen US-Dollar liegen – ein Sprung von 38 bis 44 Prozent. Diese vorläufigen Werte sollen mit dem ausführlichen Bericht am 20. Mai bestätigt werden.

Die Folgen des Cyberangriffs werden sich laut Hasbro vor allem im Consumer-Products-Segment niederschlagen. Im zweiten Quartal seien dort Verzögerungen bei Auftragsabwicklung, Versand und Rechnungsstellung zu erwarten, was sich auf Umsatz und operativen Gewinn auswirken dürfte.

Magic als Wachstumsmotor

Magic: The Gathering bleibt der zentrale Treiber für Hasbros Geschäft. Im Geschäftsjahr 2025 stieg der Umsatz mit dem Trading Card Game um 59 Prozent und markierte damit das stärkste Jahresergebnis in der Geschichte des Spiels. Den Höhepunkt bildete das vierte Quartal mit einem Umsatzplus von 141 Prozent gegenüber Q4 2024, getragen durch die Sets zu Avatar: The Last Airbender und Final Fantasy.

Der Konzernumsatz wuchs 2025 insgesamt um knapp 14 Prozent auf 4,7 Milliarden US-Dollar. Treiber war erneut die Sparte Wizards of the Coast, die Magic, Dungeons & Dragons sowie das Digitalgeschäft umfasst und ein Plus von 45 Prozent verbuchte. Das Consumer-Products-Segment mit Marken wie Nerf, Transformers und Peppa Pig ging dagegen um vier Prozent zurück, was Hasbro auf makroökonomische Unsicherheiten und die Tarifankündigungen aus dem zweiten Quartal zurückführt.

Für das Gesamtjahr 2026 hält Hasbro an der Prognose fest, den Umsatz um drei bis fünf Prozent zu steigern. CFO und COO Gina Goetter rechnet damit, dass Wizards of the Coast ein Wachstum im mittleren einstelligen Bereich beisteuert, gestützt durch den geplanten Veröffentlichungsrhythmus und das anhaltende Engagement im Magic-Ökosystem

Toy and game maker Hasbro has delayed its quarterly results by almost a month after suffering a cyber attack, but said it expects to post Q1 revenues of up to $985m thanks to continued strong performance of Magic: The Gathering.

Hasbro said it identified “unauthorized access” to the company’s network on March 28, but believes that access has been “contained” – adding that Magic’s shipments and release cadence had continued unaffected.

The company expects Q1 revenue to be between $970m and $985m, a rise of between 9% and 11% compared to the same period last year – while operating profit is expected to reach $235m to $245m, a 38% to 44% jump.

Those preliminary results are expected to be solidified when Hasbro eventually releases its full Q1 financial report, which is now scheduled for May 20.

Magic continues to underpin Hasbro’s fortunes, with the veteran trading card game’s revenue having soared 59% last year to mark its strongest annual performance yet.

Hasbro saw its wider 2025 revenue rise almost 14% to $4.7bn, driven by a record 45% growth in its Magic, D&D and digital gaming division Wizards of the Coast, the company revealed in February.

Magic’s record-breaking year was capped off by a storming fourth quarter, which saw revenues from the game up 141% compared to Q4 2024 on the strength of the Avatar: The Last Airbender and Final Fantasy releases.

That stellar performance of Wizards, and Magic in particular, was in stark contrast to Hasbro’s consumer products segment – which includes Nerf guns, Transformers and Peppa Pig toys.

That segment saw revenues drop 4% last year “amongst macro and retailer volatility brought on by tariff announcements in Q2″ – and unlike for Magic, Hasbro said that the cyber incident would likely impact second quarter revenues and operating profit in consumer products due to expected order processing, shipping and invoicing delays.

Hasbro added that it still expects full-year revenues to rise between 3% and 5% in 2026. Hasbro CFO and COO Gina Goetter said in February that the company expects Wizards of the Coast to deliver mid-single-digit revenue growth in 2026, “supported by a healthy release cadence and continued engagement across the Magic ecosystem”.

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